Here is some advice from Google which is somewhat redundant of what has already been discussed, but still worth reiterating. These important points are offered on their Google AdWords Guidelines pages. Google wants to enter into an advertising relationship with you, sounds pretty good.
- Provide relevant and substantial content. Content is King and keywords are the Queen. Just throwing keywords at a page without thoughtful content may get people to your site as a result of a keyword search; however, if your visitors donít find the value in your site of what they are looking for, they will leave without much of a look. And if they clicked on one of your Google AdWords ads, you have just paid for that useless visit and got nothing for it.Google also suggests:
- The page should contain information that is useful and accurate about the product or services searched.
- Your landing page MUST be relevant to the keyword search used to find it. If it is not, it will be viewed as a waste of time and the viewer will leave hoping to find what they want on the next page in the search.
Google's guidelines seem to be reflective of common sense, yet too many web owners forget these details and send up either abusing or neglecting that ever-important component to their business: the customer.
Copyright ©2008 TAO Consultants, Inc. All rights reserved.
Chesa Keane of TAO Consultants, home of the Computer Goddess®, has been involved with the internet for 10 years through internet consulting, web development and search engine optimization. Go to www.computergoddess.com for a free Search Engine Optimization Checklist to make sure that you or your internet SEO specialist are not missing critical steps toward getting your website listed prominently with the search engines.
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