Step One is Good Web Design
Creating a well-designed website is the first step in your internet
marketing strategy. Once the website has been created and optimized,
there are further techniques to employ that will drive traffic to your
website for successful, long-term results. You wouldn't consider
opening a retail store in a major shopping mall without signage and you
shouldn't consider having a nice looking website designed without
expanding your web presence in order to be found on the internet. But
unless the website is designed correctly to begin with, follow-on SEO
efforts will have limited results at best. The following strategy
overview is designed to bring about productive SEO results:
- Create an attractive website that is complementary to your
company image and provides your targeted audience with information
about you, your company and your products and/or services.
This search engine optimization (SEO) strategy is composed of several
processes in three stages: 1) Good web design, 2) Attracting attention
from search engines and directories, and 3) Creating long-term
popularity on the internet. However, it all starts with good web
design. Website design is the foundation and beginning of a successful
internet marketing strategy. It is true that there are websites on the
internet that are unattractive but somehow seem to work. If there are
aspects of these websites that work, imagine how well they could do if
they simply followed basic design implementation tactics that resulted
in a good image as well as simply pushed information out to the viewer.
- Design a website that has a call-to-action in the form of a
purchase or providing you a contact, subscription or other commitment
from your visitor.
- Create a successful marketing arm for your overall business
promotion and marketing campaign to promote your business, products
and/or services with the many follow-on strategies that drive traffic
to your website.
- Become competitive in your industry and marketplace by
meeting or exceeding the industry marketing standards and attracting a
qualified audience for your products and/or services based on a strong
- Generate and maintain or grow internet traffic to your
website resulting in a conversion of traffic into sales of your
products and/or services by evolving as your market demands.
These basics are essential for Tier 1 success:
- Good web design will complement and enhance the company
image and offline marketing campaign products creating a corporate
branding if done well.
- Easy, logical navigation that leads the viewer deeper and
deeper into the web of information provided by the website will keep
the visitor on your site longer and give you more time to sell your
products or services.
- Attractive but quick-loading graphics that are pleasing to
the eye and meaningful to the website will guide the viewer along the
route you decide is important for explaining what you offer.
- Keyword usage that is search engine-friendly depends on how
the keywords are utilized, the placement of the keywords, the frequency
of the most important keywords and their relevance to the website.
- Website coding that is lean, clean and without errors will
keep the search engines happy and your viewer seeing exactly what you
intended to offer.
- Relevance of content to the theme of the site is essential.
Be concise, to the point and focus on your goals. If you have multiple
themes and offerings, consider multiple websites to address the
different markets, then tie each website back to the others by linking.
- Changing content that changes frequently and stays fresh
keeps your viewer returning and prevents the search engines from
treating your website as if it were stale news. A stale site will be
ranked lower by the search engines.
Content is king -- it's all about content, content, content. But how that content is presented is what makes the difference.
Copyright ©2008 TAO Consultants, Inc. All rights reserved.
Chesa Keane of TAO Consultants, home of the Compuer Goddess®, has
been involved with the internet for 10 years through internet
consulting, web development and search engine optimization. Go to www.computergoddess.com for a free Search Engine Optimization Checklist
to make sure that you or your internet SEO specialist are not missing
critical steps toward getting your website listed prominently with the
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